I’m a creative consultant, brand strategist and writer with over twenty-five years experience. I've worked across a range of industries from cutting edge fashion to the third sector.

I’m not a complicated man and don’t believe the way we work needs to be either.

It’s possible to get lost in your own business, especailly at start up stage or when launching a new strand. If you want to move your business forward and need some imaginative thinking or advice around strategic steps forward, I’d like to help.

Work hard. Work smart.

Mary’s Living & Giving Shops

for Save the Children

I was responsible for taking Mary Portas’ charity shop philosophy and making it a reality. I led a rollout program that took Mary’s Living & Giving from a single test shop to a chain of fifteen, raising £5m of income in its first five years.

This involved brand development, site evaluation, acquisition, stock generation, team building, project management and

managerial leadership. I wrote the Mary’s Living & Giving Brand Guidelines which are still in use today. The project has raised over £33million to date and continues to generate vital unrestricted income for

Save the Children.

David Masters Salon

I work closely with Richmond’s hottest hairdressering salon. I designed their two salons, website and have helped double the size and profitability of the business.

i-D magazine

I was Managing Editor of i-D magazine for nine years and an integral part of the team that took it from its fanzine roots to the advertising-packed glossy it is today. I worked closely with Terry Jones, Tricia Jones,

Judy Blame and Edward Enninful, OBE.