Mary’s Living & Giving Shop for Save the Children

I was responsible for taking Mary Portas’s philosophy and making it a reality. I developed and led a rollout program that took Mary’s Living & Giving from being a single test shop to a chain of fifteen. This included brand and culture development, location strategy, site evaluation, acquisition, stock generation, team building, project management and leadership.

I created the Mary’s Living & Giving Brand Guidelines.

The project revolutionised third sector retail. It has raised over £33m to date and continues to generate vital unrestricted income for Save the Children.

David Masters Salon

I work closely with Richmond’s hottest hairdressering salon. I designed their two salons, website and have helped double the size and profitability of the business.

David Collins Studio

I am proud to be on a rota of writers used by David Collins Studio, Britain’s leading luxury interior design studio. They have clients ranging from Harrods and Alexander McQueen to Gordon Ramsey and The Wolseley. I helped them improve their web traffic through carefully crafted SEO copywriting.

i-D magazine

I was Managing Editor of i-D magazine for nine years and an integral part of the team that took it from its fanzine roots to the advertising-packed glossy it is today. I worked closely with Terry Jones, Tricia Jones, Judy Blame and Edward Enninful, OBE.



I was Creative Producer for the launch of Nick Knight, OBE and Peter Saville’s groundbreaking fashion website, SHOWstudio. Contributors incldue Penny Martin, Simon Foxton and Lady Gaga.

Attitude Magazine

I was the Editor of the UK’s best selling gay magazine, Attitude. During my editorship, I engaged the services of celebrated art director Jason Shulman and together we gave the magazine a fresh new look.

Fable Magazine

I was Fashion Director of this contemporary lifestyle title. Contributors included Julie Burchill, Miranda Sawyer and Michelle Olley.

Abbas Media Law | Zoom-in

In my role of Associate Publisher, I helped establish Zoom-in magazine for Britain's brightest media law firm, Abbas Media Law.

I continue to run the Features Desk where I have interviewed Rob Rinder and written artciles on the Royal Academy and the Essential Guide to the Perfect Martini.


I am a creative consultant, brand strategist and writer with over twenty years experience. I've worked across a range of industries from cutting edge fashion to the third sector.

I’ve helped international magazine publishers, sole traders, SME’s and large charitable organisations such as Save the Children.

I’m not a complicated man and don’t believe the way we work needs to be either.

It’s possible to get lost in your own business, especailly at startup stage or when launching a new strand. If you want to move your business forward and need some clear thinking and advice around strategic planning, I’d like to help.

I’ve developed a mapping system that boils complex ambition down into simple steps. I’m able to help with strategy, creative direction, branding, project management, design and copywriting. I’m especially good at drawing out the essence of your business and helping you engage with a target audience.

Work hard. Work smart.